Brand Identity
A brand is the perception of your business in the eyes of the world. In other words, it’s the relationship between a business and its audience. The visual elements of brand identity, images, shapes and colour, act as the face of a brand and communicate those intangible qualities of a business, such as personality, tone and essence, as well as memories, emotions and experiences. Brand identity is what sets you apart from everyone else, and your brand identity design is what shapes your company.
Brand identity for Love is Kindness charity
Our client asked us to come up with a very colourful design. Purple is her favourite colour so we made it the predominant colour. We started the concept development from researching a brand name that represented the values of the charity then created a logo that conveyed the message visually. Once our colour palette was approved, we kept it throughout every aspect of the design.
Brand identity for Foxglove Farm
Concept development, colour palette, marketing material
Brand identity for Security company Securicat
We started the concept development from researching a name that represented the values of the company and then created a logo that conveyed the message visually. Once our colour palette was approved we kept it throughout every aspect of the design.
